Moller Creative Group

challenge:

As an established tour operator specializing in travel to Australia and New Zealand, ATS markets to both travel agents and customers. Being part of a large travel conglomerate that has other Australian travel brands, ATS has to work harder to differentiate themselves from the rest.

solution:

Travel catalogs and online marketing were refocused to feature ATS’ core strength: more travel choices than their competition. The new message line: “So many places....so many adventures” was created. New designs incorporate a strong color palette and custom pattern illustrations.