(562) 439-2700
ATS Tours

case studies

As an established tour operator specializing in travel to Australia and New Zealand, ATS markets to both travel agents and customers. Being part of a large travel conglomerate that has other Australian travel brands, ATS has to work harder to differentiate themselves from the rest.


Travel catalogs and online marketing were refocused to feature ATS’ core strength: more travel choices than their competition. The new message line: “So many places....so many adventures” was created. New designs incorporate a strong color palette and custom pattern illustrations.