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case studies

To reach new customers for this 70+ year-old, family-operated specialty wine & liquor retailer.


A complete rebranding program was developed, the “Tradition and Innovation” strategy merges both the new and old aspects of this store. We reinforced its history, and punched up it’s personality! This reached a new and younger market, while respecting existing customers.

the result:

The logo incorporates stylized old fashioned lettering and a retro-quirky image of a man balancing on a champagne bottle.
The read is different, fun, and to the younger market retro is new.