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case studies

Fyndig is a provider of Marketing Execution Technology that helps companies better manage the creation, production, and distribution of branded materials across a field of multiple users. The process is customized for each customer depending on endless variables and can come across as complex and confusing.


We designed a brand strategy using clarity and a visual explanation. The logo mimics a dictionary word begging to be defined. An icon system inspired by Fyndig’s key benefits was created to categorize their capabilities.