solution:
A complete rebranding program was developed for Morry’s – including a new logo, tagline, color palette and typography. The brand was repositioned using a “Tradition and Innovation” approach, which highlights both the old and new aspects of this store; helping to reinforce their history and punch up their personality!
the result:The new logo incorporated stylized old-fashioned lettering and new photography capturing a quirky image of a man balancing on a bottle of champagne.
