(562) 439-2700


case studies

To reach new customers for this 70+ year-old, family-operated specialty wine and liquor retailer.


A complete rebranding program was developed for Morry’s – including a new logo, tagline, color palette and typography. The brand was repositioned using a “Tradition and Innovation” approach, which highlights both the old and new aspects of this store; helping to reinforce their history and punch up their personality!

the result:

The new brand and positioning enabled Morry’s to reach a new and younger market, while exciting existing customers.

The new logo incorporated stylized old-fashioned lettering and new photography capturing a quirky image of a man balancing on a bottle of champagne.