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Olive Crest: Be The Miracle

case studies

In a sea of holiday requests from almost endless non-profit organizations, the Be The Miracle annual campaign for Olive Crest has to make a strong differentiating impact to raise funds and grant specific wishes of abused and neglected children.


Using compelling photography and an innovative structure for a direct mail piece that asked the recipient who and how they would like to immediately make a difference by “making the season bright.”